• Online Sales and Marketing Short Course

This self-paced online course will allow you the flexibility of choosing your own study environment and fitting your study in around your busy work/ life schedule.

Introduction to the Australian Sales and Marketing Industry
Issuance of a BCI Certificate of completion
Issuance of a TAFE digital Certificate of completion

The theoretical components of this course cover basic Australian Sales and Marketing knowledge.

WHAT YOU WILL LEARN

Contribute to the health and safety of self and others

At the end of the workshop, you will have learnt how to:

  • Work safely.
  • Implement work safety requirements.
  • Participate in WHS consultative processes.

 

Promote products and services

At the end of the workshop, you will have learnt how to:

  • Plan promotional activities.
  • Coordinate promotional activities.
  • Review and report on promotional activities.

 

Conduct market research

At the end of the workshop, you will have learnt how to:

  • Conduct desk research to gather background market information.
  • Develop research methodology and objectives.
  • Recruit respondents.
  • Gather data and information from respondents.
  • Analyse research information.
  • Prepare research reports.

Analyse consumer behaviour

At the end of the workshop, you will have learnt how to:

  • Confirm product or service market.
  • Assess reasons for existing levels of consumer interest.
  • Recommend focus of appeal for marketing strategies for product or service.