• Professional Skills Development: Sales and Marketing

SELF PACED STUDY

Up to 6 months access to TAFE digital self paced study - a selection of two TAFE digital sales and marketing courses.

PRACTICAL EXPERIENCES

Face-to-face classroom and relevant practical experiences such as presentation skills and public speaking workshops.

ENGLISH AND EMPLOYABILITY SUPPORT

English language and employability support sessions to help career and personal development.

INDUSTRY EXPOSURE

Site visits, presentations from Sales and Marketing professionals, work experience

COMMUNICATION EXCURSION PROGRAM

Students are toured around some of Sydney's most famous landmarks by a local Sydney university student.

Throughout this program, our students will participate in several practical experiences that will encourage them to practise their language and sales and marketing skills in the classroom and out in the "real" world.

Introduction to the Australian Business Industry
Issuance of a BCI Certificate of completion
Issuance of a TAFE digital Certificate of completion
Presentation skills and public speaking workshop

The theoretical components of this course cover basic Australian Sales and Marketing knowledge.

WHAT YOU WILL LEARN

Contribute to the health and safety of self and others

At the end of the workshop, you will have learnt how to:

  • Work safely.
  • Implement work safety requirements.
  • Participate in WHS consultative processes.

 

Promote products and services

At the end of the workshop, you will have learnt how to:

  • Plan promotional activities.
  • Coordinate promotional activities.
  • Review and report on promotional activities.

 

Conduct market research

At the end of the workshop, you will have learnt how to:

  • Conduct desk research to gather background market information.
  • Develop research methodology and objectives.
  • Recruit respondents.
  • Gather data and information from respondents.
  • Analyse research information.
  • Prepare research reports.

Analyse consumer behaviour

At the end of the workshop, you will have learnt how to:

  • Confirm product or service market.
  • Assess reasons for existing levels of consumer interest.
  • Recommend focus of appeal for marketing strategies for product or service.